NATIONAL CENSUS 2025
The Power of
Retail Data
Make data-driven decisions and optimize your market presence with the most comprehensive retail census.
Why a Retail Census?
Understanding the retail landscape is essential for businesses looking to maximize sales and improve distribution. In 2025, we’re launching a new Retail Census to provide a clear, data-backed view of the market.
With our Romania Nationwide Census, you can:
✔ Gain a detailed market overview
✔ Identify high-performing outlets
✔ Benchmark against competitors
✔ Uncover new growth opportunities
✔ Enhance distribution strategy
✔ Use fact-based insights
Our Experience
in Retail Censuses
We set the standard for retail market intelligence. With a vast network of partners and national coverage, we deliver the most comprehensive and actionable insights available.
Our retail census is trusted by businesses across industries because it is accurate, real-time, and built on advanced methodologies.
Spanning 3,200 cities
and 4,422 sectors
Unmatched National Coverage
Focused insights for brands, distributors, and retailers
Retail-Specific
Data Collection
Supporting key players in optimizing their distribution
Providing structured, and detailed market intelligence
Actionable Insights
Retailers:
-
Know Your Competition. Understand how your store ranks among similar retailers.
-
Find Growth Opportunities. Discover high-performing categories and optimize product placement.
-
Strengthen Supplier Relations. Get data-driven insights on the best sourcing strategies.
Brands & Distributors:
-
Maximize Market Reach. Identify stores that should be selling your products but aren’t.
-
Fine-Tune Distribution Strategy. Ensure your products are available in the right locations.
-
Understand Consumer Trends. Track product category performance across different store types.
Key Findings
from RDM Census '22
How We Collect and
Process Retail Data
We utilize an advanced, multi-layered methodology to ensure precision, reliability, and data accuracy. Our approach is tailored to provide retailers, brands, and distributors with strategic insights that drive better decision-making.
✔ Comprehensive Field Audits
Our 248 auditors collect data from thousands of locations nationwide
✔ Data Collection
Digital questionnaires and electronic tracking enable accuracy
✔ Store-Level Profiling
Includes GPS coordinates, outlet classification, category handling, and key operational details
✔ Expert-Led Supervision
12 Area Managers and 3 Regional Managers ensure data integrity and quality control
✔ Online Dashboards & Analytics
Instant access to retail trends, competitive benchmarks, and key findings
✔ Retail Universe Mapping
Identifying untapped opportunities and strategic market positioning
