Articles

Price is one of the most visible signals a retailer sends to shoppers about value, fairness, and trust. In an era where consumers can instantly compare prices in‑aisle, online, and across competing retailers, even small discrepancies between displayed shelf prices and actual sale prices can influence buying decisions and ultimately, brand perception.

From mid-November to early January, shopper expectations rise, traffic intensifies, and every operational gap becomes more visible. Delays, disorganization, and disengaged staff don’t just cost sales, they cost trust.

No matter how much effort goes into your campaign (the strategy, the shelf plan, the media budget, the promo mechanics), the final decision still happens where it always has: in the store.

The holiday season is frequently described as a “golden quarter“. But in 2025 the margin for error is thinner, competition fiercer, and consumers more discerning than ever. For brands and retailers in Romania, the opportunity is still there, but winning requires more than discounts. It demands insight, execution, and empathy.