Articles

Most retailers plan for one Black Friday. Romania has two. Romania's own Black Friday, the one eMAG built into a national shopping event, is set for November 6 this year. The international one, timed to the Friday after American Thanksgiving, lands three weeks later, on November 27.

Only about 6% of Romanians name influencers as a trusted source when choosing what to buy online. At the same time, 58.3% admit they've bought a product specifically because they saw it promoted on social media, according to the same 2025 eCommerce study.

Romania's retail sales have fallen for eleven straight months, but back-to-school spending keeps climbing. With the school bell ringing in ten days, here's what the data says about where Romanian retailers win or lose in the final stretch.

A store can look healthy on paper. Sales are within target. Staffing levels appear adequate. Stock availability is acceptable. Customer complaints are low. The operational dashboard shows no obvious reason for concern. Then you enter the store as a customer.

Every year, the same thing happens. A big moment arrives: a tournament, a holiday, a cultural event the entire country is paying attention to. Shoppers walk into stores with a clear intention and money to spend. And somewhere on the shelf, where your brand should be, there's either nothing, or the wrong price, or a display that was supposed to go up three days ago. The moment passes. Sales fall short of forecast. The post-mortem blames the market.