BIG DATA
MAKING
CONNECTIONS
DELIVERING
INSIGHTS
Transform Your Retail Strategy with Real-Time Insights.
Uncover opportunities, track performance, and ensure flawless consistency across all locations.
Elevate efficiency and amplify your brand's market impact.
How Retail Data Monitoring Works with You:
We gather real-time data from your retail locations.
Our tools analyze this data to identify patterns and performance trends.
You receive clear, actionable insights to improve your retail strategy.
Gain a Clear View of Your
Market Execution
Our approach provides a detailed reflection of your retail operations, showing what consumers actually see and experience in the store. Through real-time data and precise analysis, we help you understand your brand’s presence at every location. This insight allows you to make informed decisions, ensuring consistency and meeting market expectations across all stores. With a focus on accurate, actionable data, we support your efforts to fine-tune strategies and enhance overall performance.
At Retail Data Monitoring, we combine industry know-how with advanced technology to provide top-notch data insights.
CASE STUDIES
Soft Drinks - 360° Study
Our study across over 2,400 modern trade (IKA) and 4,800 traditional trade (TT) locations in Romania found traditional drinks dominate due to brand loyalty, but healthier options are growing in urban areas. Shelf visibility and simple promotions boost sales, while complex ones are less effective. Recommendations include improving visibility for new brands, simplifying promotions, and tailoring strategies to regional preferences.
Home Care - Price Pulse
In the home care products sector, our analysis found that 18% of stores in Romania had price discrepancies, which impacted customer trust. Promotions boosted detergent sales by 25%, while cheaper private labels still competed with trusted brands. Rural consumers were more price-sensitive. Recommendations include fixing pricing errors, targeted promotions, and positioning private labels strategically.
Personal Care - POSM Audit
Our audit of personal care products found that 38% of Romanian stores needed help with missing or poorly placed displays. High compliance increased sales by 20%, especially in high-traffic areas. Urban stores performed better, and rural stores improved with clear instructions. Damaged materials affected 15% of stores. Recommendations include staff training, regular audits, and tailoring POSM for smaller stores.
Facts
18,000
MONTHLY
SURVEYS
100%
NATIONAL
COVERAGE
2 Million
MONTHLY MEASURES READ
2,400
IKA LOCATIONS
WEEKLY
100%
DIGITAL
DATA COLLECTION
4,800
TT LOCATIONS
MONTHLY
